| 营销师考试模拟试题（2019/10/25） |
| 第1题： 下列商品适用短渠道分销的是
A．普通服装 B．饮料 C．小型家用电器 D．汽车 |
| 【单选题】： |
| 第2题：要约是指希望和他人订立合同的意思表示，其特征表现为()。 A、要约是以订立合同为目的的意思表示 B．要约的内容应当包括合同得以成立所必需的条款 C．由受要约人向要约人作出 D．表明经受要约人承诺，要约人即受该意思表示约束 |
| 【多选题】： |
| 第3题：下述何者不是B1的良好来源。 ( )
A．蔬菜 B．胚芽 C．酵母 D．肝脏 |
| 【单选题】： |
| 第4题：特许经营销售网络属于( )分销模式。
A．公司式 B．管理式 C．契约式 D．多渠道 |
| 【单选题】： |
| 第5题：经济仲裁的特征之一是仲裁机构属于______组织。
A．政府 B．行政 C．民间 D．司法 |
| 【单选题】： |
| 第6题：自然界中存在的单醣类含有多少个碳原子？
A．2-8 B．3-9 C．3-7 D．2-10 |
| 【单选题】： |
| 第7题：分清品种、数量、坎级、返利额度等在制定返利政策时是考虑( )的实例。
A．返利的标准 B．返利的时间 C．返利的形式 D．返利的附属条件 |
| 【单选题】： |
| 第8题：在市场竞争条件下，有时卖主和买主只能是价格的接受者，而不是价格的决定者，这种竞争情况叫做( )
A．垄断竞争 B．寡头竞争 C．完全竞争 D．纯粹垄断 |
| 【单选题】： |
| 第9题：液压转向式动力转向系统中，转向动力缸将机械能转化为液压能，使转向轮克服阻力矩转动做功。() |
| 【判断题】： |
| 第10题：思想保守，拘泥于传统，与其他的落后采用者关系密切，极少借助宣传媒体，其社会地位和收入水平最低。这类群体属于( )。
A．创新采用者 B．早期大众 C．早期采用者 D．落后采用者 |
| 【单选题】： |
| 第11题：影响道德观念转变的主要因素有______。 A．一个人的文化素质、人生观 B．生活环境 C．工作环境 D．时代在变迁，万物在发展 |
| 【多选题】： |
| 第12题：进行汽车动态检查时，路试检查车速一般在50km/h左右。() |
| 【判断题】： |
第13题： |
| 【分析题】： |
| 第14题：对配件的质量从其性能上来作根本的鉴别是必要的，而且非常有效。() |
| 【判断题】： |
| 第15题：一般小型企业适合进入投资和收益都较低的群体，实力雄厚的企业则可以考虑进入竞争性较强的群体。() |
| 【判断题】： |
| 第16题：根据《中华人民共和国劳动法》的相关规定劳动者应享有的权利有( )。 A、平等就业和选择职业的权利 B．取得劳动报酬的权利 C．休息休假的权利 D．接受职业技能培训的权利 |
| 【多选题】： |
| 第17题：空运托运运输速度快，能满足瞬息变化的市场需求，是最理想的运输形式。() |
| 【判断题】： |
| 第18题：若流动比率过高，则企业可能面临着到期偿还债务的困难；若流动比率过低，则又意味着企业持有较多的不能盈利的闲置流动资产。() |
| 【判断题】： |
| 第19题：Here are nine fail-proof (奏效的) ways to ensure your family’’s financial well-being.What toDo Today"Your dad’’s in a bad way. You’’d better come home immediately." In the days and months afterCatherine Fredman got the phone call from her father’’s neighbor, the self-employed writer and her sister, a college professor, agonized (感到苦恼) over their father’’s medical condition and treatment choices. But they never had to worry about compromising his care because of the cost. "Thank goodness my father had bought long-term-care insurance," Fredman says. "He was in hospitals and rehab facilities (康复中心)for eight months recovering from Lyme disease. The long-term-care insurance paid more than $20,000 that would not have been covered by Medicare and his supplemental health insurance."It’’s never too early to protect your family’’s financial well-being. Yet because most of us are so busy juggling work and family commitments, we tend to neglect the things that don’’t require immediate attention. Some day, we think, we’’ll take care of the three essentials—retirement savings, insurance coverage and estate planning. Unfortunately, emergencies can strike and then it’’s too late. "Failure to plan is a huge mistake,"Barbara Raasch, managing director at Wealth and TaxAdvisory Services, InC、, told me.How can you avoid the "should have, could have, would have" scenarioBy putting these three items at the top of your "to do" list—protect your future, protect your family and protect your legacy.Protect Your FutureThe national savings rate averaged around 0.4% for the first half of 2005, according to the U.S.Department ofCommerce, meaningAmericans spent a whopping 99.6% of their after-tax earnings.Even more frightening, in July the savings rate dropped below zero. We all know we should save more.But with so many goals to save for—a house, the kids’’ college tuition, your retirement, occasional vacations and a small emergency fund—it’’s easy to feel there’’s just not enough money to do it all.1.Budget. The first step is to create a budget. Once you know what you’’re spending your money on, you can figure out what you don’’t need to spend it on—and sock those savings away. "Every month you have to pay yourself first," says Joe Moglia,CEO ofAmeritrade. "Take a little out of your paycheck. " It doesn’’t have to be much—it could be foregoing that extra latte or getting theDVD、free at the library.2. Retirement. Just about every survey ofAmerican investors these days shows that retirement is a main reason for saving. Yet an astounding number of people ignore the opportunities offered by employment-based retirement plans.According to a recent survey byAonConsulting, more than 20% of those eligible for a 401k plan do not participate at all, while another 53% do not save at a rate high enough to take full advantage of their employers’’ matching contribution—the closest thing to free money in the retirement savings universe.Consider it money that grows without being taxeD、3.Emergency reserves. Many financial planners recommend that you have enough money in a savings or money-market account for at least six to nine months of essential expenses, including your mortgage or rent, insurance premiums, credit card payments, utility and grocery bills and other fixed expenses, such as car payments or student loans.And it’’s always a good idea to have cash on hanD、During the blackout of 2003, theATMs in my neighborhood were out, but we had about $ 500 in the house, enough to cover our immediate needs for a week or so.Protect Your Family A、major illness, an extended disability or the loss of a job could wipe out your financial reserves and any prospect of being able to save enough to achieve your other life goals. Here’’s what you need to protect your savings:4. Health insurance. A、recent study of court records and direct interviews indicated that about half of personal bankruptcies in th |
| 【分析题】： |
| 第20题：下列不适于连锁方式经营的商品有( ) A、高档奢侈商品 B．相对流行商品 C．趣味爱好性商品 D．特殊性商品 |
| 【多选题】： |
